Hi, I'm Ingrid
I care about creating thoughtful and intentional user experiences. I believe a good experience is designed to put the user front and center, built for longevity, and improve the community and world around us.
I started my career on the Digital Experience team at Electronic Arts (EA) as a content project manager, shaping the web presence of The Sims 4 amongst others. Working on some of the most high-profile game franchises with the most passionate fans has taught me valuable lessons in crafting web experiences that are inclusive, exciting, and generate fun around the world. Here is where my passion for experience design grew and I took any opportunities I got to learn from our design team, enabling me to enter the world of web design.
I'm currently a Master of Information candidate at the University of Toronto, studying User Experience Design and Data Science. I earned my Bachelor of Commerce from the Sauder School of Business at the University of British Columbia, specializing in Business Technology Management.
I’m based in Toronto, by way of Vancouver, Copenhagen, Shanghai and Hong Kong. Having lived across 3 continents and growing up in emerging cities has enabled me to tackle unique and sensitive cultural challenges with empathy and create inclusive experiences for everyone.
When I’m not designing I love to explore new neighborhoods in my city, travel, learn languages (my duolingo streak is 1400+ days 🥵) and skills, and making things with my hands.
Well don't just take my word
Some incredibly generous words from colleagues and collaborators
Chris H.
Content Project Manager
Electronic Arts
Ingrid has been a ray of sunshine during my transition to Sims CPM. She is diligent, knowledgeable, and has a fantastic attitude. I am impressed with her work ethic and she has a lot of potential. I expect that she will succeed in whatever she does.
Calvin W.
Senior Development Director
Electronic Arts
Ingrid has been crucial to the success of The Sims over the years, always executing with quality and player experience in mind.
Micah K.
Content Project Manager
Electronic Arts
Ingrid’s a beast. She did a lot of heavy lifting and when I was beginning to lose steam, I’d look at the progress she’d made and felt inspired to match that pace. Ingrid also helped with the original design of the hub page, which gave us an easy template to work off of for the remaining of the pages. Fantastic job overall!
Rob J.
Content Project Manager
Electronic Arts
It has been a blast working with Ingrid and she has made my life so much easier.
Graeme B.
Senior Project Manager
Electronic Arts
Ingrid was absolutely instrumental for the launch of Volta, FIFA early access, various other articles, 3rd party implementations and bug fixes. None of these would have launched on time without their assistance.